When the owners of Life Food got the idea of launching their own line of sauces and marinades, they approached me to design their future labels.
The client brief was simple: they wanted labels that looked luxe, high-end, but still fun. The most important thing to them was that there be a sense of cohesion within all the sauces and marinades in their range, but for each different sauce to stand out by colour so that buyers would have no problem picking their favourites out of a line up.
It took many iterations, but together, the clients and I were able to find a sweet spot.
Here’s a few rejected designs that I’m still quite fond of: