Absolute Joy
I was asked to create a series of graphics for the social media campaign of With My Feet’s 2022 dance show “Absolute Joy”
I’ve been privileged to work with the dance school on all their show campaigns before, but this was the first time I handled the social media graphics on my own.
Client
With My Feet
When
April 2022
Mood Board
Set One
I chose to make the information on the first set of graphics a little more prominent, so as to tease audience members about the show. The first set comprised of seven 1:1 posts, as well as matching graphics for instagram stories.
Set Two
For the second set, I went for a more dramatic approach, choosing to keep the show information smaller since that information had already been made public, and opting to give the dramatic shots of the dancers, as well as the show name, more prominence.
I also decided to play around with having the dancers wrap around the text to really push the sense of movement and drama. It also gave this set of graphics a nice editorial feel.
Dancer Profiles & bonus graphics
For the second set, I went for a more dramatic approach, choosing to keep the show information smaller since that information had already been made public, and opting to give the dramatic shots of the dancers, as well as the show name, more prominence.
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